Adding each game developer and its portfolio into a casino lobby one by one is not an efficient approach, at minimum. Those are the game aggregators that exist and make lobby expansion or updates a walk in the park.
Yet, the cooperation with companies that power content offerings has its nuances that depend heavily on the software online casino developer of your choice. Fortunately, if you have chosen a professional aggregator, it is unlikely that you will face any issues with the content lobby.
What Is a Game Aggregator?
A game aggregator is a solution that connects online casinos to multiple studios through a single API integration. Thus, instead of signing individual contracts with software providers to be able to have their portfolios in the casino lobby, it is enough to sign one agreement with an aggregator company.
Some benefits of partnering with a casino content aggregator are as follows:
- single API integration for all game providers;
- automatic updates for new releases and features;
- centralized reporting;
- simplified licensing and contract management;
- access to diverse entertainment types and genres;
- built-in compliance with major regulators.
Soft2Bet is one of those software providers with its own content aggregation solution that includes 12,000+ releases from more than 100 software providers. Its partners can expect regular updates and geo-oriented searches, among other benefits.
Content Curation
For operators, it is essential to be able to adjust the lobby based on player preferences and localize it for a country or region. Also, it is worth paying attention to the level of flexibility with volatility levels, RTP, and engagement metrics. Why? Those parameters help increase player entertainment and loyalty.
Filtering by genre, tagging by feature, or promoting high-performing titles are also important features, but they are often available only in advanced aggregator platforms, like Soft2Bet. Why do those features matter? They enable dynamic lobby management, personalized recommendations, and targeted game placement.
Bonus Compatibility
Free spins, tournaments, missions, and achievement-based rewards are among the top-tier promotional options that should be supported by leading content aggregators. The MEGA solution from Soft2Bet is an excellent example of such a product. Make sure that the bonus system and promo tools provided by the chosen software company allow for running seasonal events, VIP missions, and acquisition offers.
Given the current trend for gamification, this feature cannot be ignored as well. Progress bars, leaderboards, and unlockable rewards are among the tools that can boost player engagement and retention significantly.
Conclusion
It is difficult to underestimate the role of an aggregator in the successful operations of an online casino. It makes the game integration easy and lobby updates quick and effortless. On top of that, it is paired perfectly with bonus systems and promo tools that enhance player experience and boost a brand’s popularity.
When evaluating aggregator partners, you might like to prioritize studio coverage, UX management tools, and bonus compatibility across providers. Those are the features that are necessary for successful operations in the current iGaming industry.